Branding
How Fixing Your Website’s UX Can Increase Conversion
Colors influence emotions and buying decisions. Discover how to use color psychology strategically in branding.
Sri Iyem
May 4, 2025
Introduction
Color is one of the most powerful tools in branding. It influences perception, triggers emotions, and even guides purchasing decisions.
How Colors Impact Emotions
Blue: Trust, professionalism (finance, healthcare).
Red: Excitement, urgency (retail, food).
Green: Growth, sustainability (eco-brands).
Black: Luxury, exclusivity (high-end fashion).
Case Studies
Coca-Cola: Red triggers excitement and appetite.
Facebook: Blue builds trust and calmness.
Starbucks: Green connects with growth and community.
Choosing Colors Strategically
Align colors with audience psychology.
Consider cultural differences in interpretation.
Limit palettes (2–3 dominant colors).
Impact on Brandable Services
Using the right colors can instantly differentiate brandable services, reinforce trust, and help clients remember your offering.
