Design Strategy
How Fixing Your Website’s UX Can Increase Conversion
Learn how to design logos and visual identities that stand the test of time and create lasting brand recognition.
Sri Iyem
Feb 4, 2025
Introduction
Logos aren’t just visuals, they’re symbols of trust, recognition, and emotional connection. A great visual identity evolves into a legacy.
Key Components
Simplicity: Logos should be recognizable at any size.
Versatility: Adaptable across mediums (web, print, merchandise).
Relevance: Reflect the brand’s personality and industry.
Examples
Apple’s minimalist logo transcends trends.
Nike’s swoosh represents movement and ambition.
Steps to Crafting a Legacy Logo
Research competitors.
Define brand personality.
Test across audiences.
Refine and future-proof.
Why It Matters
Strong visuals make services memorable, increasing long-term client loyalty and referrals.
