Brandable, Creative Growth

Connect to AD Website

See how Brandable redesigned connecttoad.com in Framer with dedicated feature pages, a security hub, clear pricing and Google Ads landing pages built to turn IT and HR visitors into demos and trials.

(YEAR)

2026

(TIMELINE)

2 weeks · Ongoing support

(SERVICES)

Website

Copywriting

Strategy

Connect to AD website on a MacBook Pro, designed by Brandable
Connect to AD User Provisioning feature page on a laptop
Connect to AD mobile website on two iPhones

Challenges.

Challenges.

Connect to AD sells a technical product to two different audiences. IT teams want to know exactly how the sync works and how secure it is. HR teams want new hires ready on day one. The website had to speak clearly to both.

Each feature needed its own page that sales could share and ads could point to. Pricing, security and the free trial had to be easy to find, and paid traffic from Google Ads needed landing pages built to convert.

Above all, the site had to support the sales process: explain a technical integration in plain language, answer security questions early and turn visits into demos and free trials.

Solutions.

Solutions.

We redesigned and rebuilt connecttoad.com in Framer around the questions IT and HR buyers actually ask: what does it do, how does it work, is it secure and what does it cost.

Every feature now has a dedicated page, from provisioning and deprovisioning to field mapping, group mapping and email write-back. Each one explains how it works, what you can do with it and shows an example rule, so a prospect can understand the feature without booking a call first.

A dedicated Security page brings SOC 2 Type 2, the on-premise architecture and security reports into one place. Pricing is laid out transparently for new customers and renewals, and the self-serve free trial, download page, demo booking, categorised FAQ, referral page and blog give every visitor a clear next step.

For paid acquisition we built Google Ads landing pages tailored to IT Directors and HR teams, with focused messaging, trust signals and a single primary call to action.

Connect to AD pricing page on a MacBook Pro

Results.

Results.

The new website works as a sales tool rather than a brochure. Prospects can find the exact feature they need, check security and pricing, and start a free trial or book a demo from any page.

Sales and ads now have specific pages to link to for every conversation and campaign. Brandable continues to support Connect to AD every month, alongside Google Ads management and business development.

8

Dedicated Feature Pages

2

Google Ads Landing Pages

500+

UKG Customers On The Platform

“

Working with Brandable felt truly personal.The process was seamless, the design was stunning, and every detail had purpose.

Portrait of Stefan Asseg, client testimonial

Stefan Asseg

Founder at FlatOut Solutions

person hand in a dramatic lighting

LET’S WORK TOGETHER

Have a project in mind? We’d love to hear about it. Let’s create something great together!

person hand in a dramatic lighting

LET’S WORK TOGETHER

Have a project in mind? We’d love to hear about it. Let’s create something great together!

person hand in a dramatic lighting

LET’S WORK TOGETHER

Have a project in mind? We’d love to hear about it. Let’s create something great together!

Website
Branding