Hardcore Candy
A bold, cinematic website built for Hardcore Candy Inc. — a Canadian platform celebrating female athletes through storytelling, community, and brand partnerships.
Hardcore Candy had a clear mission but a digital presence that didn't match the energy of the brand or the athletes it represented. The challenge was to build a platform capable of housing a growing roster of athletes across multiple sports, an events calendar, a stories hub, and a partner program — all while communicating the raw, cinematic aesthetic that defines the HCC identity. The site also needed to scale as the community grew, with CMS collections that the team could manage independently.
We built a fully custom website using the Rama template as a foundation, redesigned and extended to match the HCC brand. A dark, high-contrast visual system was developed with the signature pink #E91E8C as the accent throughout. Five CMS collections were architected — Athletes, Stories, Events, Partners, and Legal — giving the team full control over content. Individual athlete profiles, a dynamic events calendar with past and upcoming filters, a partners page, an ambassador application, and a stories platform were all built and connected to CMS. The result is a site that feels like the brand it represents: bold, unapologetic, and built for greatness.
Hardcore Candy launched with a digital presence that finally matched the ambition of the movement. The platform now houses a growing roster of elite and junior athletes across 10+ sports, a live events calendar tracking competitions across Canada and internationally, and a stories platform covering women in sport. The site positions HCC as the leading female athlete recognition platform in Canada.
20+
Athletes Featured At Launch
60+
Events Tracked In First Season
10+
Sports Represented
“
Working with Brandable felt truly personal.The process was seamless, the design was stunning, and every detail had purpose.
Stefan Asseg
Founder at FlatOut Solutions
